Opens are not engagement
A push that is glanced at is a distribution event. Scoring it like a completed job trains the product to shout.
Notes
Essays we assign before we argue in the room
Weighting events without theatre
How to write a weight you can defend in a corridor, without a heat map that pretends to be evidence.
The quiet week problem
B2B apps go silent for reasons that have nothing to do with affection. Penalising the calendar is a scoring bug.
Sparse events in B2B scorecards
When the dictionary has twelve meaningful actions a month, averaging daily is a kind of fiction.